Open to full-time roles in MarTech & Marketing Operations, remote or hybrid from Malaysia Let's talk →
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WordPress & MarTech Specialist · Based in Malaysia, working globally

20+ years building on WordPress. 5+ years automating the marketing that runs on it.

Most teams hire one person to build the site and another to run the marketing automation. The two rarely talk to each other. I do both, so nothing gets lost in the handoff.

What I Work On
Dzulhelmi Jumat, WordPress and MarTech specialist
Salesforce · Marketo · HubSpot
marketing automation & CRM platforms
WordPress · WooCommerce
implementation & WebOps
6
platform certifications (Salesforce, AWS, Google, Adobe)

Two Disciplines, One Person

Most freelancers specialize in one side of this. I work across both, so your automation and your website are never fighting each other.

01

Marketing Automation & CRM

Email marketing setup, automation & integration
Salesforce Marketing Cloud journeys & automation builds
Marketo / HubSpot campaign setup and lifecycle workflows
No-code workflow automation with Zapier, Make & n8n, connecting CRM, billing and support tools
GA4 + Google Tag Manager implementation
Looker Studio dashboards & reporting
02

WordPress Implementation & WebOps

WordPress implementation, from simple sites to complex WooCommerce builds (20+ years)
Website management & maintenance: hosting, server management (including VPS), deployment & uptime monitoring
Website migration: moving sites between hosts or platforms without losing data or rankings
Malware removal & emergency repair: hacked or broken sites, cleaned and restored fast
Security hardening, backups & disaster recovery
Performance optimization: caching, CDN & site speed
Technical SEO/SEM implementation
If any of this sounds like you, that's usually where I come in:
01
You don't have a website yet, or the one you've got needs a rebuild. I build both WordPress sites and fully custom-coded websites, whether that's a marketing site, a landing page, or a portfolio site. WordPress is where I go deepest, but when a custom build is the better fit, I can do that too. Either way, it's fast, secure, and built to last, not something you'll be redoing again next year.
02
Your website is hacked, broken, or completely down. I offer emergency repair and malware cleanup to get your site back up, cleaned, and properly secured, fast.
03
Your website is live, but nobody's actually looking after it. You focus on growing your business. I'll handle the website technicalities. Hosting, backups, security, updates, and migrations if you need to move to better infrastructure: the unglamorous stuff that keeps a site from breaking, getting hacked, or slowing down while you're not looking.
04
Your marketing tools and your website don't talk to each other. Most of the time, one person builds the site while someone else runs the email, CRM, and automation, and the two rarely sync up, so leads fall through the cracks. I set both up so they actually work together.
05
You want to start (or fix) email marketing, but don't know where to begin. I set up email marketing and automation using tools like HubSpot, Marketo, or Salesforce Marketing Cloud, built around what your business actually needs: welcome emails, follow-ups, newsletters, lead scoring.
06
You have a marketing automation idea, but you're not sure if it's even possible. Tell me what you're trying to automate. I'll give you an honest read on whether it's realistic, and build it if it is.
07
You have a website, but no idea how it's actually doing. I'll set up proper analytics and reporting, so you can see what's working, what's not, and where your visitors are actually coming from.

I'm not the cheapest option and I'm not an agency. I'm one person who's spent 20+ years mastering WordPress and 5+ years specializing in MarTech, and I only take on work where both of those actually matter.

Selected Work

Marketo · Reporting · Data Visualization

Turning Marketo Email Reports into a Visual Dashboard

Marketo's standard Email Performance Report exports as a plain CSV that's tedious to read at a glance. I built a custom web app that takes that exact export and instantly turns it into a clean, interactive dashboard: key metrics, charts, and campaign trends in one view. Just drop in the CSV and the visual report generates itself.

Raw Marketo CSV in, visual dashboard out, in seconds
View live demo → Password-protected, access on request.
Custom Marketo email reports dashboard with KPI cards and charts ⤢ Click to enlarge
WordPress · WooCommerce · Ongoing Maintenance

Long-Term E-Commerce Maintenance

Maintaining hosting, security, performance, and uptime monitoring for an active WooCommerce store since 2021, through multiple major WordPress and WooCommerce version changes, with zero major downtime incidents.

Ongoing since 2021 · Zero major downtime
Page speed report for the maintained store: performance score 100, First Contentful Paint 0.1s Backup dashboard: hourly automatic backups completing successfully on a 21.74 GB site WooCommerce sales analytics for the maintained store, compared year over year ⤢ Click to enlarge
SEO · WordPress · Lead Generation

Organic Lead Generation, Built From Scratch

Founded and grew a Malay-language web design & maintenance service site targeting the Malaysian SME market, built entirely on organic search, with no paid advertising.

Consistent monthly inbound leads · Zero ad spend
Form submission report for the site: inbound leads broken down by enquiry form Site analytics: 600 visitors and 1,132 views, each up on the previous period
Salesforce Marketing Cloud · Zapier · Make · n8n · CRM

Enterprise Marketing Automation

Designed and managed marketing automation workflows in a corporate MarTech role: automated customer journeys, CRM data integration, and analytics tracking across Salesforce Marketing Cloud, GA4, and Google Tag Manager. I build the same logic on no-code platforms too, using Zapier, Make, and n8n to wire CRM, billing, support desks, and Slack together so lead routing and follow-up happen without anyone chasing them.

5+ years in production MarTech environments
Automated workflow: a new CRM contact is validated and flagged to Slack when the email looks suspicious Automated workflow: a paid invoice is matched to its deal record and the outcome posted to Slack Automated workflow: a new contact is scored, then routed down nurture, high priority, or support paths ⤢ Click to enlarge

Certifications

Hover and click to verify
Adobe Certified Professional - Marketo Engage Business Practitioner · Salesforce Marketing Cloud · Salesforce Platform Foundations · Salesforce AI Associate · AWS Certified Cloud Practitioner · Google Digital Marketing and E-Commerce Professional Certificate

A Bit About Me

I started working with WordPress in 2003, not as a coder writing custom apps from scratch, but as someone who knows the platform inside out and uses it to actually solve business problems. I spent the last 5+ years specializing in marketing automation and CRM systems in corporate MarTech roles. These days, I take on freelance and part-time client work for people locally and globally who need a WordPress site done right and the marketing systems behind it working together. I'm also actively job hunting for a full-time role where both of those skill sets matter, so if you're hiring rather than briefing a project, that works too.

Read the fuller story →

Let's Build Something That Works

Whether it's a website that needs a rebuild, a marketing automation setup that needs fixing, or a bit of both, tell me what you're working with.